A BREWING STORM IN THE HORIZON FOR DIGITAL CONTENT
As the number of people in the world gain access to smartphones and tablets, more and more people are also moving to digital media as their primary source of content and information. In the recent years, we have seen the rise in popularity of ebooks/ereader which has caused a tremendous amount of strain on the traditional publishing business. Recently we have seen major news organizations move to providing digital content accessible through smartphones or tablets. This trend is not showing any signs of slowing down in the near future and big media organizations know this- that is why we are seeing a trend towards monetization. Currently most big names ( Wall Street Journal , New York Times , The Economist, etc) run on a very straight forward model- you download their free app, get access to a limited number of articles and if you want full access you pay for subscription. This is their business model and this is how they make their money. In fact some analysts say ...