How apple made simple a little more complicated (in a good way)
Apple has been known for its simple, intuitive and beautiful hardware design and today that philosophy has been applied to its software component. This expectation was driven mainly by the fact that Jony Ive (Apple chief of industrial design) took the lead in re-designing the much anticipated iOS7 and the world was given a first hand look of the updates today during the WWDC 2013 keynote address. The weeks leading up to the event was full of supposed leaks about how the new iOS 7 was going to be "flat" and "simple". People gave these rumors a lot a credit because that has always been the over-arching principle behind Apple's hardware designs since the beginning. So the idea of it being applied to its software component was a no-brainer especially with Ive at the helm. The immediate reaction from the tech-world was "mixed" to put it mildly. Some people felt like the new iOS does not offer anything new to the table and that a lot of the design im...